BIG DAY ENERGY
A roadshow edition built around a stronger live-show language, connecting business programming with a scripted multimedia opening, light, rhythm and performance.
Give a business-led roadshow a stronger evening identity.
The project needed to preserve the functional product-presentation format while making the transition into the gala feel like a deliberate change of energy rather than a separate entertainment program.
Video, light and performance sharing one dramatic cue system.
The evening block opened with custom video content synchronized to programmed lighting. A drum and light performance, reinforced with special effects, established the tempo and visual language for the rest of the evening.
BIG DAY ENERGY in full
Concept development, guest journey, product presentation and evening show — the complete published visual archive, shown in each image’s original proportions.
Role
Creative production, event dramaturgy, show direction, multimedia opening logic, lighting and performance integration, evening-program rhythm, visual coordination and touring adaptation.
Guest journey
Branded welcome zones and QR registration established the visual identity from arrival. The concept then moved through business programming into a more expressive evening show while keeping the same overall creative language.
Touring geography
Moscow, Rostov-on-Don, Novosibirsk, Yekaterinburg and Almaty.