INTERNATIONAL RESTAURANT BRANDS
An annual leadership conference designed to do more than report results: business content, motivation and original video storytelling were developed as one communication experience.
Make an annual results conference emotionally relevant.
The event had to summarise the year, align managers from Moscow and the regions around the next direction and keep a familiar corporate format from becoming predictable.
Use original video as part of the event dramaturgy.
Different films were created for different communication tasks: a social story, a music video with employees, an incentive-trip film, an infographic-based annual-results piece and the final event recap. A motivational speaker added another layer to the program.
Conference, content and recognition
The complete published gallery from the 500-person annual conference, including stage content, audience experience and recognition moments.
Video as the emotional spine
The content package included a social film about employment and inclusion, an employee music video, a story around an internship in Thailand, an infographic summary of the year and post-event content. Developing the video layer over four months allowed it to function as part of the conference story rather than as decoration between presentations.
Role
Creative production, conference concept and dramaturgy, content-format development, video-production coordination, speaker-program integration, visual communication and event delivery.
Why it matters
The case shows how corporate information can be translated into different emotional formats instead of relying only on presentations. The event became a platform for reporting, motivation, employee participation and future-facing communication.
Result
The project led to formal client recognition and an invitation to continue the collaboration, adding independent client evidence to the creative and production outcome.