BIG DAY LUMEN
A new edition of the BIG DAY touring format, developed as a scalable product-presentation experience across seven cities in Russia and Kazakhstan.
Evolve a recurring format without losing its identity.
A returning roadshow should feel recognisable to the audience while still introducing a new visual and emotional language. The system therefore had to work both as a continuation of the series and as a distinct edition.
One creative framework adapted to seven venues.
The format connected business content, product exhibition, spatial branding and evening entertainment while allowing stage and technical decisions to adapt to different venues and local conditions.
BIG DAY LUMEN across seven cities
The full published archive: concept details, conference, exhibition, show direction, performers and guest experience — always shown without cropping.
Role
Creative production, concept development, event dramaturgy, show direction, visual and spatial logic, product-presentation experience, entertainment programming and coordination between design and technical production.
Experience architecture
Each stop combined a professional conference, an exhibition environment for new flooring collections and an evening social program. The creative system had to preserve the identity and rhythm of BIG DAY while remaining practical enough to travel thousands of kilometres and reset in a new venue every few days.
Touring geography
Moscow, Rostov-on-Don, Astana, Samara, Yekaterinburg, Novosibirsk and Khabarovsk.
External validation
The client-side B.I.G / OPUS publications independently describe the 2026 tour as seven cities with more than 1,500 guests and highlight the business program, product exhibition and evening experience as parts of one recurring format.
International relevance
The project demonstrates a core roadshow skill: designing an experience that can travel across cities, countries and venue types without becoming a generic template.