BIG DAY NEW ERA
A touring brand experience built around one creative system, adapted across eight cities while connecting business content, product presentation, exhibition and evening entertainment.
Make one roadshow feel consistent without becoming repetitive.
The format had to travel through different cities and venues while preserving a recognisable experience. Conference, exhibition and gala elements needed to feel like chapters of one event rather than separate production blocks.
Business content by day, emotional live experience by evening.
Fast QR registration and branded welcome areas set the tone. The conference used a unified presentation language, the exhibition created direct product interaction, and the gala shifted the rhythm toward entertainment, audience participation, lighting and live performance.
One visual system across the day.
Role
Creative concept development, event dramaturgy, show direction, visual logic, conference flow, exhibition experience, entertainment programming and coordination between creative and production teams.
Creative language
The project connected branded environments, speaker content, interactive exhibition moments, evening entertainment, lighting and a strong final emotional arc. The objective was to make the product presentation feel like a complete live experience rather than a sequence of presentations.
Touring geography
Moscow, Yekaterinburg, Samara, Saint Petersburg, Minsk, Novosibirsk, Almaty and Sochi.
From multimedia opening to live performance.
A custom film built into the live event arc.
The film introduced the NEW ERA creative world and connected the product story with the evening show language.